Madhuloka, the leading chain of liquor boutique, was one of the attraction while moving into the present locality. They have a great store featuring all kinds of liquor. They also deliver at your doorstep. Knowing the malayali penchant for liquor, a friend boasted about his flat fetching a great price if he sold as it is closely located to Madhuloka. According to his overly simple reasoning, the door delivery feature coupled the customer friendly store personnel provided a good enough reason for a malayali to invest in this locality!
Madhuloka has everything to enhance your drinking experience. In addition to variety of liquors, they also offer all the necessary accessories like chips, roasted nuts, openers, glasses, cigars and cigarettes. They have everything to enhance the drinking experience but nothing to prevent you from getting into trouble! The display and the lighting scheme at their stores inspire the shoppers to browse their various collection by completely forgetting the original purpose of their visit! I have spent precious time checking out the various labels they offered in their wine section in spite of all these being unaffordable.
As with any growing organization, Madhuloka is moving away from a customer centric model to a corporate one. In the past one week, there were two sour incidents while dealing with Madhuloka. In the first incident, when a delivery order was placed, it was not matching up to the minimum amount. Although, it has almost reached the minimum amount, they were unwilling to send their delivery boy unless another bottle of liquor is purchased! In the second incident, they refused to sell ice cubes unless liquor was purchased!
With a Total Mall and a Spencer Megamall around the corner, what is the differentiating factor for Madhuloka? A couple of months earlier, I would have said “friendly neighborhood liquorstore”! But, not anymore! As more retail outlets are being added under their list of stores, they are becoming less friendly!
As for my friend who was proud to be located closely to Madhuloka can scratch this from his list of nearby attractions and think about something else to promote his flat!
Picture Courtesy: http://bangalore.burrp.com